Our Story
About Anaya
Who We Are
Born from a Love of Indian Craft
Anaya was founded in 2019 with a simple belief — every Indian woman deserves to wear clothing that makes her feel regal, without spending a fortune. We source our fabrics directly from master weavers across India: Varanasi silk, Jaipur block prints, Lucknow chikankari, and Chennai kanjeevarams.
What began as a small boutique in Chennai has grown into a nationwide brand, serving thousands of women across India — all through the simplicity of WhatsApp ordering.
Founder's Message
Priya Rajan, Founder & CEO
"I started Anaya because I was tired of compromising — either on quality or price. Growing up watching my mother drape sarees for every occasion, I fell in love with the art of Indian clothing. Anaya is my way of bringing that love to every woman's doorstep."
— Priya Rajan
Our Values
What Sets Us Apart
Ethical Fabric Sourcing
We work directly with weaver cooperatives across India, ensuring fair wages and preserving traditional crafts passed down through generations.
Artisan Craftsmanship
Each piece is crafted with meticulous attention to detail by skilled artisans. Quality is never compromised — every stitch tells a story.
Women-Led Brand
Anaya is founded, designed, and operated by women, for women. We celebrate the modern Indian woman in all her forms.
10,000+
Happy Customers
200+
Unique Designs
50+
Artisan Partners
2019
Founded